If you are searching for different ways to increase traffic on your blog, then you are not alone. There are thousands of people looking for the same answer as you. Today in this article we are going to bring forward 3 major ways to uplift your blog traffic.
Whether you have a personal blog or a professional agency website, getting constant traffic is the same end goal for everyone. This gets even more important when you are expecting conversion as you might be promoting or selling something of your own.
In many cases, people forget to connect the most important tools to their website, which refrains them from viewing insight data and eventually become a reason to bring about failure. So let us get started on how to get traffic on a blog, and what to do to avoid these 3 mistakes.
Number#1– You have not connected to Google Analytics
Google Analytics is a very powerful tool that provides you with details and information about how your traffic is interacting with your blog. It is not wrong to say that Google analytics is your insider tool.
In most cases, people create websites but forget to connect to Google analytics. Many people do not like to work on that as they do not want to undergo technicalities of setting it up, this eventually affects their long-term plan as they are unable to make decisions based on the analytical data.
If you have a website, make sure you have set up Google Analytics; setting it up is very easy, you can follow the guidelines step by step, or you can just hire someone who can do that for you. But there is no way to avoid this.
If you want to read about how Google Analytics helps you read our other blog 3 important tools for your website growth.
There are so many benefits when you become friends with data; every important decision is based on target audience behavior.
And this can only happen if you are monitoring the pages your readers like to visit the most. Some major things you want to track with Google Analytics are;
- Pageviews
- Impressions on blog
- Your user’s bounce rate
- Audience Demographic
Number#2- Your content is not keywords rich
Keyword research is most important and probably the first thing you want to do, without writing keyword-rich content you cannot expect to reach your target audience. And without targeting specific people from your market, your conversion rate will drop.
Good content is always strategic and keyword-rich. You must follow the SEO guidelines, and optimize your content accordingly. Make sure you target both Focus and related keywords. If you are just starting out then it is better to target keywords that have lower difficulty.
Most tools like SEM Rush, and Ahref, can tell you about keyword difficulty. Usually below 40 is a good keyword difficulty to go for. You can take help from Google, type your keyword idea and see what Google is suggesting to you. You can see some suggestions if you scroll to the bottom.
Free tools are also good but sooner or later you will need to invest in a good tool like Ahref, SEM Rush, Ubersuggest, or any other tool like that. Paid tools have more options; they give you an in-depth analysis of keyword volume, its difficulty, related keywords and more!
If you are starting out and do not want to invest in any tool, then try Google keywords planner. It is a free and powerful tool, specially designed for people who want to make use of Google Ad-word.
If you invest some time in proper keyword research, then you can even get blog traffic without posting on social media.
Number#3- You have too many broken links
Imagine a user comes to your website and clicks a link only to find out that it is no longer working. How would he feel? That is how Google feels as well. Google does not promote websites that have too many broken links.
This is why it is very important you keep track of your website. Broken links usually occur when we do not handle redirects properly, or sometimes when you cite other websites, you want to make sure those links are clickable and working properly.
You can check broken links through Google Search Console. It is the best tool that helps you monitor your traffic and website issues. If you want to know more about Google Search Console click here.
Setting up a Google search console is not difficult at all, you just need to follow simple steps and submit your website to it. That is all it takes to give you an edge to not only resolve your website issues but also to stand out in an ocean of websites.
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