4 SEO Tools No Marketer Should Be Without – Get Equipped with the best tools

SEO is one of the most powerful marketing strategies available today. If used properly, it allows you to improve your search engine results drastically and is quite effective at boosting site traffic, sales, and profit over time. For all that, SEO must be carried out correctly.

Mastering SEO can be challenging, but one thing that can help is using the right tools. There is no need to try all the SEO tools; figure out what works best in your favour.

In this article, you will get to know about some of the essential SEO tools that all marketers must use to improve their search engines.

best SEO tools

Why Use SEO Tools? 

SEO tools help you to save time from time-consuming keyword searches and detailed data analysis. With the help of these SEO tools, you can identify which strategy can help you in improving your search engine. 

When managing several websites, SEO tools help you to evaluate each site’s performance quickly. Many business owners who operate several websites end up evaluating a large amount of data in spreadsheets. 

However, it quickly gets overwhelming and increases the likelihood that the reports won’t be accurate. Fortunately, SEO software can save your work hours and instantly generate precise reports.

Best SEO Tools To Use

Search engine optimization (SEO) is necessary to obtain first-page rankings and increase traffic. Thus, having the proper tools to optimize effectively can minimize the load. These top four SEO tools are something that every content marketer should think about employing to step up their optimization efforts.

best SEO tools for marketers

Google Analytics 

Google Analytics is a tool that helps to gather information from your websites and apps to give reports that give you insights into how well your business is doing.

The use of Google Web Analytics for SEO is very common. It aids in your comprehension of the user’s experience after they visit your website. You may use Google Analytics to increase your website’s ranking in Google and other search engines. It guides you to make necessary changes.

Google Analytics can be used for almost every aspect of your marketing effort. It provides a wide range of SEO capabilities and advantages, including:

  • wide variety of traffic statistics options
  • offline to online tracking
  • Conversion reporting 
  • Understanding user behaviour

Google Analytics helps users by providing various information and data about their websites. Thus, Google Analytics is a very useful tool for successful SEO campaigns for your website. 

Google Keyword Planner

It is a vital SEO tool and an excellent resource for assisting you in determining the keywords you should use for ranking up. It is a helpful tool that enables you to find keywords associated with your company, as well as the approximate monthly searches they receive and the keywords costs associated with targeting them. Above all, it is free! 

However, you need a Google Ads account to use the Google Keyword Planner. There is no need to use google ads, but you have to register yourself to have access to the google keyword planner.


One of the SEO tools that is frequently suggested online is Ahrefs. It is second on the list of the most extensive website crawlers. 

The top 100 backlinks to your URL or any other URL you like to examine are available. Although there are paid versions of this program, the free version will still give you tons of features to use. 

You’ll also be able to see the number of backlinks, referring domains, domain rating, and URL rating for any URL. 

The tool provides everything from keyword difficulty, domain rating, and cost-per-click (CPC) data to traffic value, organic traffic, and even keyword search volume. The touch of a button enables you to track traffic, keywords, and backlinks easily.

Clear scope 

best SEO tools no marketer should be without

The Clearscope is an SEO and content tool. It uses AI technology (NLP) to identify and suggest which keywords you should include in your content to improve its performance. 

The text editor on Clearscope is where users copy and paste their content. Based on the suggestions, it assigns a grade to the material. Users subsequently modify the content to receive the suggested score in order to raise its rating.

Expert content creators love Clearscope because this tool makes it easy for users to research topics, create brief content, and improve content before or after publishing. 

However, of these tools mentioned above, Clearscope is the most expensive one and does not have any free trial. Despite this factor, you will find it essential to accomplish your SEO campaign’s ranking goals and objectives.

Read how the Google algorithm works

How does the Google algorithm work?

Take Away

Search engine optimization (SEO) is necessary to attain first-page ranks and increase traffic. Having the correct tools to optimize intelligently helps ease the strain. SEO tools can be used for more than just tracking your rankings or keyword research.

You can learn a lot about your competitors, the effectiveness of your SEO strategy, and whether or not your clients are seeing a positive return on their investment.