Search Engine Optimization (SEO) plays a vital role in podcast visibility optimization. If you don’t know what a search engine optimization podcast is, you must look it up online.
SEO helps you stand out from the competition to grow your podcast audience.
Do you know that there are over 2,000,000 podcasts out there?
But most of these fail to attract the audience because of poor optimization. They don’t know how to build a podcast audience with SEO.
We have compiled 10 secret SEO techniques that can help you grow your podcast audience.
Verify Your Podcast
The very step you must do for podcast visibility optimization is to verify it. Start by claiming your podcast on Google Podcast Manager.
This way you can get detailed insights into user behavior. You can prepare a list and talk about popular topics to grow your podcast audience.
Set Keyword for Each Episode
High-volume keywords can help you greatly in podcast visibility optimization. But if you truly want to get an optimal performance podcast, try to use different keywords.
Having a cluster of episodes with relevant keywords can earn you quick rankings.
Research Relevant Podcast Keywords
An easy way to grow your podcast audience is to do competitor analysis. Look what keywords your competitors are using and try to incorporate those into your podcasts.
For example, if your podcast is about mental health, take inspiration from the Optimal Performance podcast.
Add Podcast Metadata
Metadata is essential when it comes to landing page optimization podcasts. It includes setting the page title and description in accordance with SEO.
This way you can tell search engines what topic that specific podcast episode covers.
Build Trust with Backlinks
A backlink is when you host a podcast on another site or get mentioned in other podcasts. This provides you an opportunity to establish authority and get traffic from that source.
That’s why you must build backlinks to grow your podcast audience.
Focus on Internal Linking
Internal linking connects your web pages and episodes to one another. You can link different pages that cover the same topic to improve podcast optimization.
Thus, better internal linking helps you with landing page optimization podcasts.
Improve Website Speed
The speed of your podcasting website is directly associated with the user experience. A slow website can irritate your audience and they’ll close your podcast before even they start listening.
So, if your website takes time to load, optimize it to grow your audience.
Podcast Visibility Optimization with Social Media
Social media is a great tool for podcast visibility optimization. Not only can you improve your online presence but will also get traffic.
By creating accounts on social sites like Facebook, Twitter, and Instagram, you can generate traffic for your podcast.
Get Visibility with Transcriptions
Transcribing your podcast episode is a great way to improve optimization. You already have worked on content for a podcast, right?
All you need to do now is adjust keywords into the content. Once done, you can post it for a better search engine optimization podcast.
Repurpose To grow Your Podcast Audience
Podcasters repurpose their content to improve podcast optimization and grow the audience.
The best way to do so is to record videos when you are podcasting. You can also share clips of your videos or podcasts on social media to engage the audience.
For podcast visibility optimization, you should follow the best SEO tricks. Search engine optimization techniques can help you grow your podcast reach. These SEO tips can help you grow even if you are a newbie and unaware of how to build a podcast audience.