5 Major Pain Points Entrepreneur And Small Businesses Could Face in 2023

online business pain points

Entrepreneurs or small business owners often face many difficulties in growing their businesses, especially when they are just starting out. In March 2022, an 8.5% rise in prices and an 11.2% rise in producer costs were experienced by both consumers and business owners. 

The increasing inflation in the US has forced business owners to increase their products or services prices. As a result, they started losing their precious customers. In 2022, Goldman Sachs revealed their survey report. According to it, 91% of small business owners face difficulty because of the country’s current economic situation.

New business owners face many challenges in setting up their companies in a highly competitive marketplace. They must cope with a widespread solution to stand out their business against big companies and find loyal customers. 

In this blog, we will guide you through 5 major pain points you can face as a small business owner in 2022, and 2023.

Finding Customers Without a Big Name

If a company provides cost-effective services, then only existing customers will be loyal to them. Moreover, the quality of the services or products also matters equally. Here the business name is the biggest factor in retaining new customers. 

You will most likely generate higher annual revenue if you are a household brand. On the other hand, as a small business owner, you might not have a big name if you work locally with a low budget.

However, we have found a few ways to attract new clients for your small-scaled company.

First of all, you should create a website and publish relevant content on it. Guide them about your product advantages or why they should prefer your product or service.

After creating your website, optimize it through SEO, URL, and interface design. It will build a good user experience. This digital way of generating leads will be highly beneficial, especially if your business is in its early years. 

Hiring Labour

Consumers always judge a company’s standard through its employees. Entrepreneurs with well-established businesses hire professional workers to offer valuable services to their customers. However, if your business isn’t generating much profit, then it would be a problematic pathway for you. 

Nowadays, hiring professional labour is more expensive, and you have to manage their monthly salaries, bonuses, etc. However, as every problem has a solution, you can also resolve this by hiring employees through agencies. Many such companies offer talented workers at low prices. 

Lack of Financial Budget in small business

how to overcome Lack of Financial Budget?

A budget is a base, especially for new startups. If your budget is high, you can expand and evolve your business. Many business owners face budget crises while growing their businesses. 

However, we have come up with different ways by which you can get funds for your business in case of a tight budget. You can take private bank loans to strengthen your setup. Finding a business partner or investor to invest his money in your business can also prove helpful.

If you want to avoid financial crises, ensure proper cash flow. However, it’s also essential to ensure you generate enough revenue to easily pay all the loan installments. Otherwise, this decision can worsen your business’s finances, let alone resolve the issues. 

Small Business Marketing

What is best marketing strategy?

Your business can grow and get precious clients using a digital marketing strategy. As a business owner, you should be contentful and creative about your marketing techniques to build its presence in front of your audience. However, applying business marketing techniques without any expertise may be challenging, and SEO can be a great solution. 

For that purpose, you can hire a professional marketeer if it suits your budget.  Otherwise, you can build a website and operate it at affordable costs. Many website providers offer economical packages. You can then use SEO features, analytics, and social media marketing to increase your website’s reach.

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While running a business, stressful situations like inflation can burn you physically and mentally. Moreover, you won’t be able to stay productive when stress occupies your mind most of the time. 

According to World Health Organization, it’s crucial to recognize the symptoms of burnout. Here’s the list of symptoms.

  • If you are feeling exhausted from much work, it can be a sign.
  • You want to take a break from your business or feel negative thoughts about your business.
  • Your professional efficacy is reduced.

It’s time to worry if you experience one of these symptoms. However, you can cope with the situation with the following remedies.

  • Hire someone to share your workload.
  • Take a break from your professional life and go on a trip with your family or friends.
  • Whenever you feel stressed, take an extra holiday and start afresh.


It’s good to show dedication toward your professional life. You should definitely struggle to grow your business as a small business owner or entrepreneur. While facing business challenges, don’t forget that you have a family. Spend time with them to destress.

This article has mentioned all the relevant information about major pain points for small businesses, and entrepreneurs. You can cope with challenges through our guide, so what are you waiting for? It’s time to take your small business to the next level by solving all the major points in the way of its success.