On-page SEO is just as important as creating content. If you are creating content and not optimizing it then you are basically writing books, and instead of putting them in the library, you are locking them away somewhere far.
Nobody would approach it, even if your content suits their requirements, and they may be looking for it, they would be searching for answers, but still, your content is off the radar and not searchable.
In this article, we are going to shed light on what is on-page optimization, and why it is worth a shot that you optimize every piece of content with the highest score. And what are the benefits of on-page optimization? So, let us get started!
What is on-page optimization?
Let us start off with what On-page or on-site optimization is. On-page optimization is a technique or a series of steps to improve your written content in a way that it becomes SEO friendly. You do not leave your website while performing those steps, which is why it is called on-page activity.
When content becomes Search Engine Optimized, Google or any other search engine starts to rank it higher in SERP. This benefits your website as it brings you more traffic, more sales, brings you authority and improves the quality score of your website, which increases the domain authority as well.
This means that on-page optimization is mandatory for every online business. It is all about making your content optimized. Whether your content is based on text, video, or audio, it can be optimized. And if you neglect to do it, you are missing out.
If you are searching for how to do on-page SEO in WordPress, then you are at the right spot, we will cover it for you. But just before we dive into what comes with on-page SEO, let us talk about the major benefits of on-site SEO.
4 reasons why on-page SEO is worth it
There are so many benefits of on-page optimization as it is a part of SEO. We will discuss some basic yet powerful advantages you can have if you optimize your content with a high score.
Crawl-ability:
It is very important to notice that Google has to crawl the websites before it can index it. The better the crawl ability of your website, the higher the chances of getting indexed. The crawl bots search your websites even if you do not improve your crawl ability, but if you improve it, your website has so many chances of getting ranked.
Organic traffic boost:
If you want to focus on organic traffic, that is getting traffic without paying anything for it. Then you need to enhance your SEO, and on-page optimization is all about that. Your CTR increases as you optimize your content with the best on-page optimization practices.
Long term traffic value:
Unlike paid ads, SEO keeps transferring value to your website, so long as you keep your content optimized. This means you can get twice as much traffic as paid ads would get, provided that your content is good and optimized properly.
SEO is all about inbound marketing, paid ads, and cold calling, are the outbound marketing techniques that are now being reduced and marketing is taken by inbound marketing where you provide users with value and you both get what you are looking for.
Brand awareness:
People love higher organic results; people are more likely to click on a good organic result than a promoted link. Once you start to appear high on search results pages, people start to recognize you as a brand.
And you also spread awareness about what your brand is about, and what your vision and services are. You can promote a piece of content that spreads awareness about you, and people start to recognize and accept you in the market.
How to do on-page SEO?
Performing on-page optimization is very easy; there are so many powerful and free tools available like Yoast, Rank Math, and many more! You just have to follow the guidelines and optimize the content according to your plugin.
The basic settings and scoring methods may be a little different, but in the back end all of these tools work in a similar manner, that is why you just have to do basic on-page optimization settings.
Content:
For good SEO content, it is crucially important that your content is up to the mark, easy to read, and most importantly it should provide value. If you don’t have content that gives a good user experience then all of the other optimization techniques will not last long, your content may rank still, but only for time being, and when users will start to bounce quickly, Google will notice.
Keyword intent:
Make sure you have a separate set of keywords for each page. You do not want to confuse Google or trigger Google to think you are producing the same content over and over.
Try to use related keywords that you can easily use in the Title, Permalink, and heading. But do not try to force those keywords into Titles and headings.
Use your keywords with proper keyword density. All good SEO tools inform you about keyword density, so you do not have to do it manually; all you have to do is to ensure your keywords appear enough time, but naturally.
URL Structure:
URL structure is also known as URL slug or Permalink. Having the right URL structure means adding keywords to your permalink. Do not add anything you want and publish, instead make use of that address bar as the best optimization tool. Always add focus or related keywords to your permalink.
Meta Data:
Metadata holds important information about your webpage. Inside Meta description and Meta title which is also known as SEO title, always include keywords that you want to rank for.
A good Meta description is very catchy and tells the reader what he will read in the article. And also it includes keywords in it.
Heading tags:
Utilize most headings, such as H1, H2, and H3 but make sure H1 only appears once in your content. You do not want to confuse search engines to think you have multiple H1 tags. However; you can have multiple H3 or H4 tags.
Also, your heading tag should include the keyword. But again, do not force keywords into it so that it starts to look unnatural. so it is very important for your on-page SEO.
Interlinking:
Interlinking means, inbound and outbound links, these links are very important for both you and the other website on search engines. Inbound links dramatically decrease the bounce rate. You can offer your reader something more, and always help them reach different areas on your blog.
Outbound links however make users leave your website, so make sure you have set outbound links to “open in a new tab”. Setting inbound and outbound links is a good signal for Google.
Image optimization:
Image optimization is as important as optimizing any other thing, you want to make sure all of your images are highly compressed, so they do not get heavy for your website. And also it will make your website load faster. And trust me; Google loves websites that load faster.
You can use many free tools to compress images, after compressing you can upload them to your WordPress. Or if you are using some tool then it will automatically compress it for you. Also, try to convert images into webp format, which is preferred by search engines and websites.
Read 3 Important Tools To Monitor Traffic And Website Growth.
Alt tag:
Finally, the last but very important thing is Alt Tag. If you upload a photo of orange to your website, Google does not know what that is. It is just like how machines do not know the human language, and we use a high-level language translator to talk to computers.
In A similar way, we use Alt tags to tell Google this is the photo of an orange, which is a fruit and we eat it when we feel hungry. Or we can make juice out of it. Only then Google would categorize it into the fruit category, and your image along with the article has a higher chance to show up when anybody searches for it.
Conclusion: On-page SEO
We discussed what on-page SEO is, and how we can improve it. Just follow these guidelines and make sure you do not leave any stone unturned. All of these things are equally important, whether we talk about an alt tag, heading, or permalink.
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