Whether you own or run a website, you must have numerous goals for its ranking and traffic. Just having goals in your mind is not enough. Organic traffic is a crucial website parameter, and you should set realistic and achievable ways to retain it.
In this guide, we will discuss realistic website goals and how you can set and accomplish them. So without any further delay, let’s get into the details of the topic.
What are Realistic Website Goals?
Traffic goals vary from website to website. It depends upon the nature of your website, its content, and the kind of your audience. It also varies for each website owner depending upon their mindset of growth. However, if your website grows 10-20% monthly, it would be considered good progress.
How to Set Realistic Website Traffic Goals?
Healthy organic traffic is necessary for a website’s growth. Here we have written all the possible ways that you should consider achieving it. Your realistic goals should be as follows:
Analyze your Competitor’s Website:
The first step before setting the traffic goal should be analyzing the competitor’s website. You should examine all the websites with similar content and determine their traffic and conversion rates. Then plan your personalized goals. Your target traffic should be higher than your competitor’s.
For the analyses, experts suggest using the competing Domain and Domain comparison features of AHref.
2. Set Mini-Goals:
You will need a shortcut technique to achieve the bigger goals. The best way is to focus on the main aim and design a mini-goal list. Then things will become easier for you as achieving small targets is more convenient than planning to win at something big directly.
Regarding website traffic, you can set daily goals of increasing a small audience which will ultimately become huge after a month.
3. Don’t Ignore the SERP Stats:
The SERP performance can make it easier to set attainable goals by giving you brief information on the previous traffic flow. You can use Google Search Console to check it after having a brief idea of which keyword is attracting more audience and which is not worthy. You can change them accordingly.
4. Determine the Previous Traffic:
Be aware of the traffic of the previous days before setting a realistic website goal. The unawareness can misguide you about reality, and you may set unattainable goals for yourself.
5. Be up to date with Google Trends:
Google Trend is an exciting way to bring more traffic organically. You should check the latest trends to stay updated and also analyze the previous trends, which result in an increased click-through rate on your website.
6. Determine the Marketing Budget:
Budget is an essential parameter of every business. Before setting any goals, you must determine your budget. For example, how much can you spend on marketing your website, content, and advertisement? Also, decide the timings, like whether you want to go with weekly or monthly expenditure.
7. A Timeline of the Short and Long-Term Goals:
Once you establish the mini-goals, remember to define the timeline for their accomplishment. This timeline should be designed considering the bigger goals of your website. Consider the nature of your audience as, to some extent, it influences the click rate of your website.
Try to include all possible timestamps so you can adjust them in the future according to your needs.
8. Focus on the Pages which Bring the Audience:
While setting traffic goals, consider the pages that bring traffic to your website. These pages can be your landing page or any other web page. You can smartly generate more traffic using these click-worthy pages. Once you identify them, you can set your realistic goal accordingly.
9. SEO Optimize Website Content:
Seo optimization is the key to bringing more traffic organically to your website. Make every kind of content for your website, including blogs, articles, videos, and pictures. However, pay attention to SEO optimization as the content needs SEO tactics to rank and get many more clicks.
10. Inquire About Web Hosting Providers:
Web hosting providers are a good source of information. You can inquire them to take the idea about the number of the audience your competitor using the same web hosting is getting. You can also use this data as a reality check. The stats the provider will give can help you estimate more realistic website traffic goals.
Setting goals is only harmful if they are unachievable and far from reality. These hypothetical goals can only make you despair in your life. Many website owners make this mistake in their careers, damaging their workflow. To avoid this haphazard, use our easy guide to set up real and attainable traffic goals and grow your website.