Pay-per-click (PPC) advertising and search engine optimization (SEO) are both essential to any effective digital marketing campaign. Yet these disciplines are too often siloed among marketing teams, completely separated from one another. This is a big mistake too many digital marketers make. PPC and SEO are most effective when they work together. At Screen Pilot, …
Digital Sociology Mass media
May 23, 2019
The evolution of digital health technologies
*Concept could help humans live longer, healthier, more productive lives*WHO establishes technical advisory group, roster of experts on initiative*Eleven innovations that increase inclusion for people with disabilities From genomics to telemedicine to 3D bioprinting, scientists have unveiled digital technologies that could revolutionise an industry and make humans healthier.Digital health is the convergence of digital technologies …
Digital Sociology Mass media
May 23, 2019
How to repost on your Instagram Profile
Looking to share some content? Here’s how to repost on Instagram If there is one word at the heart of social media, it’s sharing. When people post something on social media, they want people — whether their close friends and family, or the entire world — to see it. Photos, videos, and lame jokes flow …
Digital Sociology Mass media
May 23, 2019
The Ultimate Guide to SEO for E-commerce Websites
There’s no question that ranking higher than your competitors on Google is a must. But, what if you don’t know the SEO tips and tricks that will get your e-commerce site to the top? If you’re missing out on clicks, you’re probably also missing out on sales. Whether you’re just getting started with a new …
Mass media Digital Sociology
May 23, 2019
5 apps to help you make better decisions during the digital transformation process
It’s a well-established fact that business performance is tied to good decision-making. (You can read all about this in a landmark study by Harvard Business Review.) Make smart decisions about market trends and international expansion, and your business units will grow. Avoid business intelligence dashboards and wise counsel, and you’ll make bad decisions that drive your …
Digital Sociology Mass media
May 15, 2019
Dancing with a machine:” Bill T. Jones on AI and art
“Dancing with a machine:” Bill T. Jones on AI and artMutaurwa Mapondera Google Creative LabPublished May 10, 2019 In early 2019, the Google Creative Lab partnered with Bill T. Jones, a pioneering choreographer, two-time Tony Award Winner, MacArthur Fellow, National Medal of the Arts Honoree, and artistic director and co-founder of the Bill T. Jones/Arnie …
Digital Sociology Education Mass media Social Interests
October 11, 2018
Would you define the Millennials as the generation which think outside the box?
We, the millennial generation grew up thinking that we can do anything as long as we want it, which is by far a very good thing. However, big projects like becoming a successful writer, being famous in Hollywood, discovering a cure for cancer, having peace in the entire world, getting a complete feminist world, solving …
Digital Sociology Featured
July 25, 2018
MTL E-commerce reached their 50th event: Did you miss it?
Last June 27th at Taverne modern restaurant in Montreal, there was the 50th event of MTL E-commerce the non-profit organization that does the largest monthly e-commerce and digital marketing events. The event was about the Best Ecommerce Practices 2018 in SEO, PPC, and UX. As an SEO campaign manager at Yellow Pages, I was more …