please wait

MTL E-commerce reached their 50th event: Did you miss it?

July 25, 2018

Last June 27th at Taverne modern restaurant in Montreal, there was the 50th event of MTL E-commerce the non-profit organization that does the largest monthly e-commerce and digital marketing events. The event was about the Best Ecommerce Practices 2018 in SEO, PPC, and UX. As an SEO campaign manager at Yellow Pages, I was more than interested to be surrounded by these marketing gurus.

The main organizers are Ambroise Debret and Melissa Proust. Ambroise is co-founder at Make it Run, a website that boosts runners’ motivation and helps them stay fit. Ambroise Debret is also a growth hacker, passionate about optimization. He tests, creates and optimizes system to help you achieve a 10X life. Mélissa Proust has 10 years of experience in ecommerce and marketing with a a 360 degree profile and a passion for innovation and new technologies, she wears various hats that allow her to always add value to her customers. She has been organizing MTL + ECOMMERCE with the objective of sharing knowledge.



During the 50th event, there were three presentations with 5 brilliant panelists. It was a very diverse panel including most of the important aspects of online marketing. What I found interesting about this event is that the speakers knew well their topic and you were able to learn so much in few hours.


 Perrine Vin and Jean François Poulin talked about Ecommerce UX.

Jean-François and Perrine are all about user experience without the need of human intervention. The AI (Artificial Intelligence) machine, Tout Le Monde UX (TLMUX) gets out of the black box and create emotional link with human beings.



My favorite presentation by Agustin Vazquez-Levi who presented on “SEO News for 2018 such as mobile & voice search.”

Augustin spoke about Rankbrian which is a machine learning (AI) algorithm that Google uses to sort the search results. It helps Google understands better the search queries by the users. As mentioned, during the presentation, compared to Google engineers, RankBrain is better at predicting the #1 result that users click on more often. It important aspect with this AI learning machine is that it calculates the CTR (Click through Rate) of organic searches. Are users really clicking to the search?  

 Mustafa Syed from iProspect who introduced their “One Search” strategy with its synergies between SEO and PPC

Mustafa talked about a unified vision of search. As an SEO Campaign manager, I found this concept very interesting. Instead of working on the two products separately, we could unify the data and add more value. The goal would be to help customers find what they are looking for. During the presentation, he specified that 35 % of traffic comes from organic searches and 30% comes from paid search.


Then, the last one is the Founder of Lounge by MTL Newtech, Raff Paquin who is also the founder of the application Return Magic.

NewTech is a smooth, trouble-free shopping return solution that will ensure greater customer loyalty and make shopping easier for everyone! The co-founder Guillaume Racine and Raff Paquin took advantage of their experiences at Amazon and Frank + Oak, to design Return Magic specifically for the Shopify platform. During the presentation, Raff explained how Return Magic is one of the most powerful apps in Shopify’s app store, and it helps merchants allocate more time to what really matters to their customers.


Recent posts


  • Lidia Crecco June 14, 2020

    I think other website proprietors should take this web site as an model, very clean and excellent user genial style and design, let alone the content. You are an expert in this topic!


  • Shona June 20, 2020

    This site was… how do I say it? Relevant!! Finally I’ve found something which helped me.

    my site; g we

  • Kristeen June 21, 2020

    I really like g what you guys tend to be up too.
    This sort of clever work and coverage! Keep up the amazing works guys I’ve included you guys to my own blogroll.

  • Johanna June 23, 2020

    Very nice post. I just stumbled upon your blog and wished to say that I’ve
    truly enjoyed surfing around your blog posts.

    After all I’ll be subscribing to your rss feed and I
    hope you write again very soon!

    Also visit my webpage … g rsacwgxy

  • Wallace June 26, 2020

    I’m extremely impressed with your writing skills as well as with the layout on your blog.

    Is this a paid theme or did you modify it yourself? Anyway keep up the nice quality writing,
    it’s rare to see a nice blog like this one today.

    Also visit my site … cbd oil [taro-magic.ru]

  • Keith June 26, 2020

    The other day, while I was at work, my sister stole my
    iphone and tested to see if it can survive a twenty five foot drop, just
    so she can be a youtube sensation. My iPad is now destroyed and
    she has 83 views. I know this is totally off topic but I
    had to share it with someone!

    Feel free to surf to my web blog cbd oil – http://tinyurl.com

  • Mei June 27, 2020

    Definitely imagine cbd oil that works 2020
    which you said. Your favorite reason seemed to be at the internet the easiest thing to remember of.
    I say to you, I certainly get irked while folks consider issues that
    they plainly do not recognize about. You controlled to hit the nail upon the highest
    as neatly as defined out the whole thing without having side effect
    , other people could take a signal. Will likely be again to
    get more. Thanks

  • Zora June 27, 2020

    I’m curious to find out what blog system you happen to be working with?
    I’m having some small security problems with my latest
    site and I would like to find something more risk-free.
    Do you have any solutions?

    Visit my blog cbd oil that works 2020

  • Shawnee June 28, 2020

    For most recent news you have to pay a quick visit world wide web and on web I found this web site as a
    best website for latest updates.

    Here is my blog post – cbd oil that works 2020

  • Reply

    fascinate este conteúdo. Gostei muito. Aproveitem e vejam este conteúdo. informações, novidades e muito mais. Não deixem de acessar para saber mais. Obrigado a todos e até a próxima. 🙂


  • Reply

    Este site é realmente fascinate. Sempre que acesso eu encontro coisas boas Você também vai querer acessar o nosso site e saber mais detalhes! Conteúdo exclusivo. Venha descobrir mais agora! 🙂


  • grolyrtolemcs July 2, 2020

    As a Newbie, I am always browsing online for articles that can help me. Thank you


  • Lashaunda Atchley July 7, 2020

    I just want to say I am very new to blogging and seriously enjoyed you’re blog. More than likely I’m likely to bookmark your blog . You actually have awesome posts. Thank you for revealing your blog.


  • Reply

    This is the right blog for anybody who intends to discover this subject. You recognize a lot its practically difficult to argue with you (not that I really would want?HaHa). You most definitely put a brand-new spin on a subject thats been discussed for many years. Wonderful things, just great!


  • buy cbd July 9, 2020

    Absolutely pent subject matter, appreciate it for selective information .


  • Reply

    I truly appreciate this post. I’ve been looking everywhere for this! Thank goodness I found it on Google. You’ve made my day! Thanks again..


  • Leave a comment