Smiling Woman Using Virtual Reality Headset


Digital Transformation is changing the way businesses operate in many ways. We all believe that digital transformation is only about creating new technologies and we tend to forget about how we should use them.

Digital Transformation could be about using digital marketing to attract new clients or about including automated processes within the organization

Are you interested in how leading companies make this digital transformation journey?

Companies must obtain a digital maturity by understanding how to adapt in a changing world.

The main mistake companies make is to resist to change. The world is evolving – we should too.

We want to help companies go through their decision making process for a smooth digital revolution by knowing how to position their priorities.

For instance, many organizations do not see the importance of having a website even though, nowadays,  it should be part of their branding. Then, if they do have a website, they don’t understand how beneficial it is to optimize on Google search pages (SEO) in order to attract potential clients.

Annick Bissainthe

Founder of My Social Interests. She is currently enrolled in a master at INRS (National research institute) in Montreal. Her research is focused on helping software companies & marketing agencies have a smoother decision-making process before the launch of digital & software products.

Few important steps for a smooth transition

Setting transformation goals
Conduct market research
Envision the future platform for companies
“Social Media is about sociology & psychology more than technology.” – Brian Solis

In 2007, Brian Solis published an article discussing the current state of Social Media. In it, he posits that technology will continue to change and evolve, but the future of marketing, and by corollary social media, is about sociology. Marketers must concentrate on how people and businesses and communities can and do interact. It's all about relationships. Why is this important? Because younger generations are being raised in this digital…

Nowhere is home : Season 1- short story #2- Game Changer

In short story #1,  you demonstrated how many people's life, including their values, rules and traditions are already planned. It has been really difficult for you to understand how much of a struggle it is to fight against society’s imagination. Moreover, deciding to be yourself has been portrayed as a rebellion act because you decided out of nowhere to go your way. It seemed like you wanted to be a…

Digital transformation
Are you ready to innovate at the cost of losing everything?

Many companies nowadays, whether they are small, medium or large ones, tend to not want to jump into the innovation world because they fear of losing important & expensive assets. However, they do not understand yet, that it is a matter of innovating or die cold in the industry. Start-ups are blooming in certain industries, especially in technology and marketing. They start with the idea of having nothing to lose,…

Digital transformation
La transformation digitale est une transformation sociétale portée par nos usages

Transformation digitale ? Transformation numérique ? Disruption ? La transformation digitale est un terme tendance qui a d’ailleurs fait son apparition dans Google Trends à partir de 2014. Mais au delà de l’effet de mode, c’est aussi une vraie réalité : le monde que nous connaissons est en pleine évolution. « Nous sommes dans le darwinisme du digital. » 52% des entreprises du top 500 américain (l’équivalent du CAC 40) ont disparu…

Google’s Advice for Surviving Algorithm Changes

In case you missed it, Google just published advice for SEOs on how to continually do well throughout their algorithm changes. Now, what most people don’t know is Google doesn’t just push out a handful of algorithm changes per year. They publish substantially more. Just to give you an idea of how often Google changes, they had 3,200 algorithm changes in just 1 year. You heard me right, 3,200 changes. That’s a lot! So…

Digital transformation
Top 5 Digital Transformation Trends in Education for 2020

It’s that time of year again where we take a look at the top digital transformation trends in the coming year in several industries. First up: education. As we all know, the only thing constant in digital transformation is change. So, how have digital transformation trends in education changed as we move toward the coming decade? And what, if anything, has stayed the same? The following are my top picks…

Tips to sell your music online

Article taken from Digital Inspiration It is now easier than ever before to sell your music to a worldwide audience. I’ve been a musician since childhood, and while education, travel and then working for a living got in the way of my dream of becoming a guitar hero, I have never given up hope. Indeed, I’ve spent the last couple of years writing and recording an eclectic mix of songs.…

Using WordPress for your website? Get SEOPressor tool to help you out! Trust us on that

Traffic Travis will let you quickly & easily see what you need to do to optimize the on-page elements that may be crippling your chances of appearing highly in the search engines.