SEM Versus SEO is no doubt a hot debate; everyone has their own opinion especially when it comes to starting a new business, some people say it is the SEM that will grow your business. And a larger community of people would suggest otherwise. In either case, it is very important to know what SEM is, and how it is different from the SEO perspective.
Today in this article we are going to uncover the real facts and discuss how both SEM and SEO help your business grow. We will shed light on which strategy you should be following. So, let us get started!
What is SEM? Is it good for your business?
SEM refers to Search Engine Marketing, and indeed it has its perks and strategies that can help you grow your business. You can also think of SEM as a set of tools, and techniques that would enable your business to have high visibility in Search Engines like Google, Bing, etc.
The next question arises, is SEM really good for your business? The real answer is who you are asking; since SEM is based on paid ads, unlike the organic search result here you are to pay for each click.
And the moment you stop paying for the advertisements, SEM stops working for you, and you stand on the ground zero. This means it involves higher long-term costs. And if more people are paying for that same niche you belong to, it raises the higher competition for you.
But if SEM is giving you good ROI (Return on Investment) then why not use it, let us assume you spend $2000 on Ads, and your ROI is somewhere between $4500 to $6000. Then is it not a good practice to keep chasing SEM for ads?
The answer is still no because even though you are generating revenue, your business model is not reliable, and you can lose your client’s anytime. Any other person who would be running the ads can get your clients, and you do not have a loyal fan base to do business with.
Also, what if you are just starting with the business and do not have thousands of dollars to spend on ads? Then your only option is to rank on solid ground without having to spend money. This is why it is very important for those who want to do SEM.
If you are a small business and want to grow in the long run, then SEO is something you should be considering. And leave SEM for people who are already in the market and ready to spend thousands.
Benefits of SEM:
- You get an instant result
- You can track and measure your ad campaigns
- Good for large scale businesses that can work with competition
How is SEO beneficial for small businesses?
SEO is the best and long-term solution, especially for small businesses. A giant business like Amazon or Samsung may not require SEO as much as any small business that needs exposure and wants to rank among its competitors.
If you are starting out, SEO can not only help your business to have brand awareness. But also it will focus on how you can build a community of people who will later on convert and give you sales.
There are so many benefits of white label SEO services; it keeps you off the black hat radar. The expected results may be slower. But they are definite and long-term.
Even if you are considering SEM for your business growth. SEO can be a great head start. Since you will not be spending a lot, it will help you work under your budget and save money for other investments like websites, salaries, and more.
Benefits of SEO:
- Organic growth
- Your customers stay with you
- You build a strong online presence
- Google loves SEO optimized websites
SEM Versus SEO: Which one should you follow?
Both SEM and SEO are important for your business growth; it is just a matter of when you should be using them. Most people feel lost because they only focus on one thing when the reality is they should be using them side by side.
If you are starting with your business and especially when you are running low on budget. Then SEO can be a lifesaver for your business. You will start to make your place online gradually. And you will notice growth for sure.
And if you are a large-scale business and want to promote your business through SEM techniques then it is always a best practice to have a plan B and continue SEO for your business too. So whenever you stop PPC ads or something does not go quite right, SEO will back you up.
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