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Digital Sociology Mass media May 23, 2019 How PPC And SEO Could Work Together

Pay-per-click (PPC) advertising and search engine optimization (SEO) are both essential to any effective digital marketing campaign. Yet these disciplines are too often siloed among marketing teams, completely separated from one another. This is a big mistake too many digital marketers make. PPC and SEO are most effective when they work together. At Screen Pilot, …