Is your best-designed and optimized website facing issues in ranking on the search engine’s first page? It might be due to missing out on the technical SEO. Besides on-page and off-page SEO, this aspect is also crucial for your digital success.
Do not worry if you are not familiar with the term. Our beginner’s guide on technical SEO will help you follow its basics and quickly improve your search engine rankings. Let us get started.
An Introduction to Technical SEO
Technical SEO is one optimization technique for improving your website’s coding and layout. The main goal of this aspect is to give your visitors a user-friendly experience. Moreover, focusing on technical SEO will also enhance your site’s value for the search engine. Your web pages will get indexed quickly, increasing the chances of ranking on the first page.
Fundamentals of Technical SEO
Landing on the first page of the search engine is crucial to driving organic traffic to your website. According to research, 75% of searchers will not even visit Google’s second search page. Hence, your goal must be to focus on all the SEO aspects, including the technical factors.
Let us look at some of the basics of technical SEO, which will make your ranking journey easier.
- Secure Socket Layer
It is essential to encrypt your website with an SSL certificate. In this case, your website will be accessible as HTTPS and not HTTP. It will give a sense of security to the users as every communication will stay between the website and the browser. No third-party source will be able to reach it.
How to Obtain SSL?
You can contact the Certificate Authority to get the security certificate. Besides, many web hosting providers also offer SSL in their subscription plans. You can also get it for free by signing up at Cloudflare. It provides the certificate and also handles its implementation, easing your work.
- Mobile-Friendly Layout
StatCounter says more than 60% of online traffic comes from mobile users. Considering the growth of mobile users, you must optimize your website for pocket devices.
You can access the Mobile Usability feature of Google Search Console to check if your website is perfectly usable on mobile. It displays all the errors you can correct to level up your technical SEO game.
If you want to avoid this step, opt for a mobile-friendly theme at WordPress. After its implementation, you will no longer have to worry about this factor.
- Avoid Duplicate Content
Original content is Google’s top priority while ranking websites. Hence, using content from other websites will do nothing good for you. Creating exclusive matters is essential if you want to rank on the first page.
How to Fix Duplicate Content
Here are a few ways to eliminate copied content from your website.
- Use the canonical tag to alert search engines about the originality of your content.
- Do not forget to link 301 redirects if you have removed duplicate content. It will tell the search engine that your website is finally free of copied content, increasing your chances of ranking at the top.
- Contact a professional SEO expert to be on the safer side.
- Set Optimized URL
Setting up an optimized URL is highly recommended for two significant reasons. The search engine would be able to crawl your website better. Hence, there will be increased chances of your web pages’ indexing. Moreover, it will also attract more traffic as users will quickly know the concept of your website.
Here are a few rules you can follow to ensure structuring a perfect URL.
- Your website’s URL must not be too long or contain complex terms. The shorter and easier it is, the higher will be the chances for it to rank.
- Make sure to use hyphens to separate the words. It offers clarity to the users.
- Do not use uppercase or special characters at all.
- Ensure that your URL has the target keyword to rank quickly.
- Fix Broken Links
Fixing broken links is another crucial part of technical SEO. Broken links might lead to several issues. For example, the bounce rate will increase as users face problems navigating your site.
Moreover, the search engine will also have difficulty locating your website. Hence, do not take long to identify the broken links and update or remove them immediately. You can use Semrush to make it easier.
Conclusion
We hope all your confusion regarding technical SEO is now cleared. Implementing it might seem challenging, but you can easily pull it off with proper techniques.
So do not think long and apply the fundamentals of technical SEO on your website and see it pull organic traffic like a pro. Moreover, the chances of your website’s ranking on top search engine results will also get doubled.
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