VICE : Du contenu branché destiné aux jeunes adultes
Dans l’industrie fortement concurrentielle des médias d’aujourd’hui, la diversification des stratégies marketing révolutionne notre façon de consommer l’information. En contrepartie de la presse écrite, on rencontre de plus en plus des médias 100 % numériques qui captent davantage notre attention. C’est le cas de VICE, un groupe de médias développé autour du magazine du même nom fondé en 1994 à Montréal.
Distribué initialement dans les rues de la métropole, ses opérations étaient financées par le gouvernement dans le cadre d’un programme de réinsertion pour jeunes en difficulté. En 1996, trois de leurs rédacteurs rachètent le magazine à l’éditeur et entreprennent une diversification de la marque.
L’entreprise devient officiellement VICE Média suite à l’acquisition de la revue britannique i-D et de l’agence de création numérique américaine Carrot Creative en 2013. Aujourd’hui, elle est présente dans plus de 30 pays à travers le monde avec son réseau de télévision numérique, ainsi que sur les plateformes Web, application mobile et les réseaux sociaux Snapchat, Facebook, Instagram, Twitch et YouTube.
Raconter des histoires différemment
VICE est loin d’être un média traditionnel. L’entreprise produit quotidiennement des reportages et des documentaires destinées aux jeunes adultes de 18 à 34 ans, portant sur des sujets inusités, voire parfois controversés, ou bien présentant avec une autre perspective des sujets également abordés par d’autres médias.
Arts, culture, musique, cuisine, technologie, actualité, santé, voyage, etc. se retrouvent au cœur des sujets abordés par cette chaîne à contenu 100 % numérique. « Chez VICE, on raconte des histoires d’une façon différente, lance Mme Delphine Poux, directrice générale de VICE Québec. La mission de l’entreprise depuis sa création est de remplir des gaps en contenu TV numérique. »
L’entreprise comprend aujourd’hui un réseau international de chaînes numériques, dont une chaîne qui diffuse plus de 40 émissions à contenu 100 % original. Elle détient également son propre studio de production, une agence de création intégrée, un magazine numérique, une maison d’édition et un label discographique.
Quand le marketing règne sur le contenu
La relation entre le département de marketing et l’éditorial chez VICE diffère aussi grandement de celle qu’on retrouve chez les médias traditionnels. Notamment, l’entreprise maximise sa production en faisant une utilisation multidisciplinaire d’un même contenu. « À partir d’un documentaire de 18 minutes produit sur un sujet donné, on peut extraire du contenu court pour diffusion sur les réseaux sociaux, publier des articles en soutien, créer des publicités ou des affiches », explique Mme Poux.
Le rédacteur a libre cours quant au ton et au langage à privilégier, et contrairement aux méthodes journalistiques traditionnelles, les sujets sont traités de manière subjective. « L’éditorial s’appuie sur des stratégies marketing pour faire vivre son contenu. C’est donc le marketing qui nourrit et définit la ligne éditoriale du magazine », conclut Mme Poux.
Propos recueillis le 19 février dernier, lors de la conférence intitulée “Quand marketing rencontre journalisme”, organisée par le journal L’Intérêt d’HEC Montréal en collaboration avec l’agence de publicité Havas Montréal.
68 comments
You made some good points there. I did a search on the matter and found a good number of people will go along with with your blog.
http://www.erjilopterin.com/
I think this is among the most vital info for me.
And i am glad reading your article. But should remark
on some general things, The site style is great, the articles is really nice : D.
Good job, cheers
My website … g which
We are a group of volunteers and starting a new scheme in our community.
Your site offered us with valuable information to
work on. You have done an impressive job and our entire community will be grateful to you.
My website … first g
An impressive share! I have just forwarded this onto a friend who had been conducting a little homework on this.
And he actually ordered me dinner due to the fact that I found it for him…
lol. So allow me to reword this…. Thanks for the meal!!
But yeah, thanx for spending the time to discuss this
topic here on your web site.
Also visit my web page; thing g
I read this post completely on the topic of the comparison of latest and earlier technologies, it’s amazing article.
Take a look at my blog post; g take
Attractive portion of content. I simply stumbled upon your web site
and in accession capital to assert that I acquire actually loved
account your weblog posts. Any way I’ll be subscribing to
your feeds or even I success you get admission to constantly rapidly.
Take a look at my homepage – g rsacwgxy
I think that is among the so much vital info for me. And i’m satisfied studying your article.
However want to observation on some general issues, The web site taste is ideal,
the articles is actually nice : D. Good process, cheers
Also visit my web site … cbd oil, tinyurl.com,
Howdy just wanted to give you a brief heads up and let you know a few of the pictures
aren’t loading properly. I’m not sure why but I think its a linking issue.
I’ve tried it in two different browsers and both show the same results.
Here is my homepage: cbd oil, tinyurl.com,
Wow, amazing blog layout! How long have you been blogging for?
you made blogging look easy. The overall look of your website is great, as well
as the content!
Also visit my webpage … cbd oil (http://www.ergoplus.it)
Attractive section of content. I just stumbled upon your weblog and in accession capital to assert cbd oil that works 2020 I get in fact enjoyed account your blog posts.
Any way I will be subscribing to your feeds and even I achievement you access consistently rapidly.
Hello, everything is going sound here and ofcourse every one
is sharing facts, cbd oil that works 2020‘s actually excellent,
keep up writing.
Hello friends, how is the whole thing, and what you want to say concerning this piece
of writing, in my view its really amazing for me.
my web-site – cbd oil that works 2020
Yes! Finally something about cbd oil that works 2020.
You made some really good points there. I looked on the internet for additional
information about the issue and found most individuals
will go along with your views on this web site.
Also visit my web-site: cbd oil that works 2020
Adorei este site. Pra saber mais detalhes acesse nosso site e descubra mais. Todas as informações contidas são conteúdos relevantes e únicos. Tudo que você precisa saber está está lá.
https://www.skyhub.ca/on/milton/homes-for-sale
Este site é realmente demais. Sempre que acesso eu encontro coisas boas Você também pode acessar o nosso site e saber mais detalhes! informaçõesexclusivas. Venha saber mais agora! 🙂
https://www.skyhub.ca/on/caledon/homes-for-sale
I just want to tell you that I’m very new to blogs and really liked your web page. Probably I’m going to bookmark your blog post . You certainly come with wonderful well written articles. Thanks for sharing your blog.
http://www.withapackofpizzaz.com
I have to convey my respect for your kindness for all those that require guidance on this one field. Your special commitment to passing the solution up and down has been incredibly functional and has continually empowered most people just like me to achieve their dreams. Your amazing insightful information entails much to me and especially to my peers. Thanks a ton; from all of us.
https://scholierentube.nl/video/uitleg-aanbodfunctie-uitgebreid/
Wonderful post. I learn something more difficult on different blogs daily. It will certainly constantly be promoting to review material from various other authors and also practice a something from their shop. I?d like to make use of some with the web content on my blog site whether you don?t mind. Natually I?ll give you a link on your web blog. Thanks for sharing.
https://judpharmacy.com/
Johnny Depp is my idol. such an amazing guy ..
http://www.repairloader.net
You can increase your blog visitors by having a fan page on facebook.`’.”~
http://www.repairloader.net
Sweet blog! I found it while searching on Yahoo
News. Do you have any tips on how to get listed in Yahoo
News? I’ve been trying for a while but I never seem to get there!
Many thanks
Also visit my web site web hosting sites
Hi my friend! I wish to say that this post is amazing, nice written and
come with approximately all significant infos. I would like
to see more posts like this .
Also visit my website best web hosting sites
This website was… how do I say it? Relevant!!
Finally I have found something that helped me. Kudos!
my webpage; best web hosting 2020
Can I simply state what a relief to discover a person who in fact understands what theyre talking about on the net. You absolutely recognize how to bring an issue to light and make it crucial. Even more people require to read this and recognize this side of the story. I angle think youre not much more popular because you definitely have the present.
http://lady-station.ru/
Place on with this review, I really assume this website requires far more factor to consider. I?ll most likely be once again to check out a lot more, many thanks for that details.
http://onmoney2019.ru/tuft-and-needle-reviews-amazon/
This website is actually a walk-through for all of the info you wanted regarding this and also didn?t understand who to ask. Glimpse right here, as well as you?ll most definitely find it.
http://praesetare.ru/tuft-amp-needle-initial-mattress-california-king/
Howdy! This article couldn’t be written much better! Reading through this
post reminds me of my previous roommate! He continually kept preaching about this.
I’ll forward this article to him. Fairly certain he’s going to have a great read.
Thanks for sharing!
Here is my page: cheap tickets
Love watching movies !
https://www.thegenerationfoundation.org/
Best you can see in the morning !
https://www.tranquilkneads.org
Best view in the town !
https://kizi-2.org
Best view in the town !
https://www.thegenerationfoundation.org/
Love watching movies !
https://www.tranquilkneads.org
Best you can see in the morning !
https://www.tranquilkneads.org
Hello, Neat post. There’s an issue together with your website in internet explorer, might test this? IE still is the market chief and a large component of people will omit your wonderful writing because of this problem.
https://www.landpage.co/c9ad11cc-c83c-11ea-8c4c-def777a16ebd
Best view in the town !
https://warrantnavi.net
A transsexual posing on the couch from Marilyn
https://www.pcgs.com/store/login.aspx?returnurl=http://aladdin.oldfartsyoungtarts.org
Love watching movies !
https://tripleshottuesday.com
Love watching movies !
https://kizi-2.org
Best view in the town !
https://www.tranquilkneads.org
You made some suitable factors there. I viewed on the internet for the problem and also found most individuals will certainly support with your site.
http://0td24.ru/5-hints-to-pick-up-best-mattress-from-reviews/
Thanks on your marvelous posting! I genuinely enjoyed reading it, you are a great author.
I will always bookmark your blog and will come back
later on. I want to encourage you to continue
your great work, have a nice weekend!
Feel free to visit my page :: web hosting providers
I’m really enjoying the design and layout of your blog.
It’s a very easy on the eyes which makes it much more enjoyable for me to come here and visit more often. Did you hire out a developer to create your theme?
Fantastic work!
My web site web hosting providers
It?s difficult to locate knowledgeable individuals on this subject, yet you seem like you recognize what you?re discussing! Thanks
https://cbdoilcompanies.com/
My brother suggested I might like this website.
He was entirely right. This post truly made my day.
You can not imagine simply how much time I
had spent for this info! Thanks!
Here is my webpage; web hosting services
Heya i’m for the primary time here. I found this board and I to find
It truly helpful & it helped me out much. I am hoping to present something again and aid others such as
you aided me.
Feel free to visit my web blog: web hosting services
Yes! Finally something about web hosting reviews
hosting.
Hi there to every body, it’s my first pay a visit of this webpage; this weblog contains
remarkable and genuinely excellent material designed for visitors.
adreamoftrains best web hosting company web hosting company
Remarkable! Its genuinely remarkable paragraph, I have got much clear idea concerning from this piece of writing.
Here is my homepage: best web hosting 2020
I blog frequently and I genuinely appreciate your information. This article has truly
peaked my interest. I’m going to bookmark your blog and keep checking for new information about once per week.
I opted in for your Feed too.
Here is my web site – hosting services
This is the right site for anyone who wishes to understand this topic.
You realize so much its almost hard to argue with you (not that I actually will need to…HaHa).
You certainly put a fresh spin on a subject that has been discussed for a long time.
Great stuff, just excellent!
Also visit my web page – best hosting
I’m extremely inspired together with your writing skills and also with the structure
to your weblog. Is this a paid subject or did
you modify it your self? Anyway keep up the excellent quality
writing, it’s uncommon to see a great blog like this one nowadays..
Also visit my web-site … web hosting companies
If some one desires to be updated with most up-to-date technologies therefore he
must be pay a quick visit this site and be up to date
every day. cheap flights 34pIoq5
It’s the best time to make some plans for the future and it’s time to be happy.
I have read this post and if I could I desire to suggest you few interesting
things or tips. Perhaps you can write next articles referring to this article.
I want to read even more things about it! cheap flights yynxznuh
Murder will out.
http://estibot.com/results.php?domain=austindemolitioncompany.com
Woah! I’m really loving the template/theme of this site.
It’s simple, yet effective. A lot of times it’s difficult to get that “perfect balance” between superb usability and visual appearance.
I must say that you’ve done a fantastic job with this.
In addition, the blog loads very quick for me on Internet explorer.
Superb Blog!
My website website hosting companies
Asking questions are in fact fastidious thing if you are
not understanding anything completely, however this post gives fastidious understanding
even.
Feel free to visit my web site: cheap flights
Hi there, I discovered your website by the use of Google at the same time as searching for a
similar subject, your website came up, it seems to be good.
I’ve bookmarked it in my google bookmarks.
Hello there, just become alert to your weblog through Google, and located that it’s
really informative. I’m going to be careful for
brussels. I’ll be grateful if you continue this in future.
A lot of people can be benefited from your writing.
Cheers!
Feel free to surf to my homepage :: cheap flights
Undeniably consider that which you stated. Your favourite reason appeared to be on the web the simplest factor to keep in mind of.
I say to you, I certainly get annoyed while other people consider concerns that they plainly don’t understand about.
You managed to hit the nail upon the top and outlined
out the entire thing with no need side-effects , people can take a signal.
Will likely be again to get more. Thanks
Here is my homepage cheap flights
Great blog here! Additionally your site loads up fast! What host are you using?
Can I am getting your affiliate link in your host? I wish my website loaded up as fast as yours lol
my site – cheap flights
Hi there, I think your site may be having
browser compatibility problems. When I look at your website in Safari, it looks
fine however, when opening in IE, it has some overlapping issues.
I just wanted to give you a quick heads up! Apart from that, fantastic blog!
Feel free to surf to my web blog – cheap flights
The sea refuses no river.
https://connectathon-results.ihe.net/open_is_url.php?url=https://www.residentialdemolitionaustin.com/
Fish and guests stink after three days.
http://images.google.co.cr/url?q=https://www.residentialdemolitionaustin.com/?residential-demolition-austin
Heya excellent website! Does running a blog
such as this require a large amount of work? I’ve no expertise in computer
programming however I had been hoping to start my own blog in the near future.
Anyway, should you have any suggestions or techniques for
new blog owners please share. I understand this is off
subject but I simply needed to ask. Thank you!
my web page; black mass
You’re so interesting! I do not think I have read through anything like this before.
So good to discover someone with a few original thoughts on this subject
matter. Really.. many thanks for starting
this up. This website is one thing that is needed on the internet, someone
with a little originality!
Here is my blog post … web host
It’s amazing in favor of me to have a website, which is beneficial designed for
my know-how. thanks admin
Also visit my blog – web hosting providers
When the wine is in the wit is out.
https://cse.google.com.vn/url?q=https://www.austindemolitionservice.com/?demolition-contractors
Hey check out high line pointe, run by adeline bababikov: 1291 South Ulster street, denver co 80231 manager@highlinepointe phone: 720-513-3865
https://www.youtube.com/watch?v=02saDYmOUBs&t=3s