If you were to open a brick and mortar store, one of the first things that you would scout for would be a great location. This can spell the difference between the success and failure of your establishment. Location determines how many people see your store and how many of them actually come in and buy something. If you’re a restaurant or diner, you’d want to position yourself in an area where there are a lot of students and employees. This way, you’d be assured of traffic almost all the hours you are open.
When it comes to online stores, location isn’t a problem. It’s more of selecting the kind of e-commerce platform to use for your site. These platforms will make it easier for you to set up the features you need for your online business, for example, if you need a shopping cart, a credit card and PayPal payment feature, re-marketing code and so on. There are dozens of platforms that you can choose from, and each one has its own set of benefits and advantages.
Choosing a platform is a crucial decision because your programmer and web developer would need to work their codes around this system. That being said, it would be very difficult to migrate to a different platform once the site is built.
We’ve created a detailed infographic listing down the best e-commerce platforms around. Read and compare each one so that you’ll have a working knowledge of how each platform performs. These pieces of information can help you decide the platform you will use in launching your online business.